Ford is the official vehicle supplier to the RNLI, the charity which saves lives at sea. Most visible is the Ford Ranger which helps lifeguards patrol beaches up and down the UK. We’re proud to support the lifesaving charity to help keep our beaches safe.

As well as supplying vehicles, Ford are helping the RNLI keep people safe this summer by amplifying their beach safety messages.

Ford and the RNLI have launched a new initiative to help educate people on and raise awareness of key beach safety advice, called Tide Tracks.

“Tide Tracks” uses custom tyres to imprint and create key water safety messages across stretches of sand. We have captured this all on camera and produced a series of films to help the RNLI drive wider awareness about water safety guidance. Watch the film to find out more.